WE EXIST FOR THE ATHLETE


In just over 5 years we've sold over 1 million meters of kinesiology tape, been adorned by Olympians and distributed in 10+ countries, but more importantly than that, we've become the home of no-nonsense advice and sports tapes you can trust.
 

FOR SPORT

It's who we are. It's in our DNA. All of our team have represented their country (the majority still do!).

TRUST

First on. Last off. Our reputation has been built on providing honest advice and products that work.

PERFORMANCE

We strive for incremental gains. Be that in our products or our ability. We're continually evolving.

ACCOUNTABILITY

Great people thrive on freedom and accountability. If we make a mistake we're the first to admit it.

WHERE IT ALL BEGUN

Since 2012, we've been relentlessly focussed on innovation, product quality and delivering advice that inspires and empowers. Allowing you to focus on acheiving the extraordinary.
 

As athletes we saw an opportunity to create a kinesiology tape that was free from pseudoscience and bulls**t. A tape that would alow the best practioners to trust it, play with it and get the results they wanted from it. So far that has proved a winning formula. Our kinesiology tape is now worn by the best and distributed throughout the World

CONTINUING TO DISRUPT

In 2017 we launched our range of traditional tapes. A category that has largely been ignored, taken for granted and dismissed by other suppliers. We know the importance of value and performance and we believe we've hit the sweet spot.

We spent 2 years sourcing the best fabrics, glues and manufacturers to reset the bar. As a result our traditional tapes have quickly become the go-to tapes for many elite teams and athletes. Providing unrivalled value for money and a performance you can trust. Join us on our journey as we continue to innovate and disrupt.